Presenting a product or service
I want to tell you today about…
Useful Tips
When presenting a product or service, an effective way to convince your audience is to follow the FAB approach:
- Feature: Highlight the features of the product or service you want the audience to focus on.
- Advantage: Show how these features make the product or service better than its predecessors or competitors.
- Benefit: Show how this product or service will improve the user’s life.
This approach can be grouped into a 3-step presentation structure:
- Introduction: Summarize what you are going to tell the audience.
- Main body: Tell them.
- Conclusion: Tell them what they should do next.


